Growing the Future of Fluid Power! Featured Guest: Eric Lanke, President & CEO of NFPA

What does it take to grow an entire industry?

In this episode of Unfiltered Flow ELSC, hosts Meghann Cook and Allen Burdette sit down with Eric Lanke, President & CEO of the National Fluid Power Association (NFPA), to discuss how the fluid power industry is evolving — and what needs to happen next to ensure its future.

From workforce development to industry-wide collaboration, Eric shares how NFPA is working behind the scenes to connect companies, educate the next generation, and drive growth across fluid power and automation.

What You’ll Learn in This Episode:

How NFPA connects manufacturers, distributors, and OEMs
Why industry data and market insights are critical for growth
What actually excites students about fluid power (and what doesn’t)
The challenge of converting student interest into real careers
Why companies need to be more involved in mentorship and recruitment
How fluid power integrates with AI, electronics, and advanced controls
What the next 5–10 years could look like for the industry

Key Takeaway:

Fluid power isn’t competing with emerging technologies — it’s evolving alongside them.
The opportunity lies in better storytelling, stronger connections, and direct industry involvement.

Get Involved:

Interested in mentoring, recruiting, or supporting future talent in fluid power?
Visit NFPA’s website to learn more about programs like the Fluid Power Vehicle Challenge and how to participate.